Keywords and keyword phrases also known as “keyphrases” should both describe the essence or basic meaning of what the post is about. The real difference between the two is real simple. Keywords are single words, while keyphrases are made up of several words.
If you plan to get a better grip on which keywords and keyphrases would work the best on your website you have to know which words and phrases people actually use in a Google search. Google is known for its AdWords program which will give you the rundown on this. If you enter your particular words and phrases, AdWords in return will give you the number of times people have conducted searches on those words and phrases.
Getting Started With Good Original Content
When first getting started you need to fill your website with good original content that is , informative. Pick the subject you plan to write about and then fill your website with the best unique content you can write. Pick carefully chosen keywords and keyphrases to help this page rank high in search engine results. If visitors find these pages of your website to be helpful and interesting they will probably read more of your website. Your website may also get liked and shared on social networks like Facebook and Twitter.
There is a ranking factor in search engine ranking called dwell time. This is the time from when a visitor comes to your website and later leaves it. If a visitor likes your content they will probably stay for extra time reading articles and watching videos. This is part of the ranking because it shows that your site is interesting. The longer a person stays on the site the better. If a person comes to your site and quickly clicks off and goes to a different site that can hurt your ranking. This somewhat proves that good original content is a big key to getting good search engine rankings.
Keyword And Keyphrase Tips
- Tweaking a website for search engine optimization is always needed. Most website owners take a lot of care when it comes to choosing their keywords. Website owners also need to make sure their content is not to thin. Having a keyword that only pertains to a couple of sentences will need to be beefed up to cover a paragraph or two or to be written about in several places in an article. Also you do not want to go overboard and use the keyword too many times known as stuffing. In some cases the search engines see using the same content over and over again as spamming and remove you from their index or never index the pages of your website that is duplicated or ban your website completely.
- Look over your competitors websites and articles and see how they are using the keywords you plan to write about. You can also get some ideas on new keywords you can add to your articles. Read their articles and pay attention to the meta tags and any words that stand out in the way of bold or italicized content. Many times, competitors websites will give you some great information concerning their targeted keywords. Find a way to make improvements when you start writing your own articles. Make sure your new articles are original content and not copied in any way. Run your articles through an online tool called Copyscape and fix anything that comes up copied. There are two common ways to find this information. One is to look in the META tag of the site’s homepage. Additionally, on some pages with articles, some or all of the keywords will be in bold.
- Include the most important keywords for your site in the left-hand navigation bar and title of your homepage. These texts will be searched before the main text on your website, so you should include the keywords with which you would like your site to be most closely associated with.
- Build a series of appropriate backlinks that are on sites related to yours in some way. Have some of your keywords and keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas.
- When it comes to linking your keywords, whether on your own site or on someone else’s, quality will always beat quantity any day of the week. Make sure that your keywords are linked naturally in quality content. One proper quality link will get you much higher placement in the search engine ranking (SERP’s) than 10 garbage links coming from unrelated content. Remember this web site business is a marathon, you are in it for the long haul and it is best to plan around quality.
- Find your keywords. Search through other sites to find out what keywords will be most likely to link back to your website. Use this information to plan the keywords you will use to increase volume to your site. The better matches you have, the more likely you will be to increase visitors.
- Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says “Click me.” They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!
- Keywords and tags are part of on page optimization. Unique content is also part of on page optimization. Strive to write all your articles to be as unique as possible. You can use an online program called CopyScape to check your articles for uniqueness.
Let’s Summarize What Was Covered
When writing new articles for your site you want to avoid duplicate or copied content. Not only do you want to avoid duplicate content on your site you also need to avoid having the same exact content as other websites.
Pick your keywords and keyphrases wisely. They should be carefully picked out and convey the content of the article. When analyzing the keywords you want to use the ones with the most search activity and still convey the message. Writing articles for SEO is an art and takes time to learn how to do it. Keywords and Keyphrases along with Title Tags are a big part of SEO and will continue to be just that. Learn how to do this and you will